Many of 2018’s marketing mantras failed and now will become 2019’s shibboleths, if US-based tech and business research and advisory giant Forrester is right. To go straight to just a few of its hard-hitting points, CX is under fire, the world will go to Zero Trust, employee experience (EX) will go centre stage and digital will go surgical. In comes the brand as top priority and greater use of blockchain.
Source: Eye For Travel
2019 priorities: EX, cybersecurity, brand power and blockchain