22 Million U.S. Adventure Travelers of Color Represent $51 Billion in Annual Revenue

An estimated 36% of U.S. outbound adventure travelers are people of color, taking 2.5 trips per year on average. A new report released by the Adventure Travel Trade Association (ATTA) shows that 36 percent of U.S. outbound adventure travelers identify as a non-white race or ethnicity. Collectively, that’s 22 million travelers of color over the…

Source: Adventure Travel News
22 Million U.S. Adventure Travelers of Color Represent Billion in Annual Revenue

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