Since the ‘big data is like teenage sex…’ quote from Duke University Professor of Psychology and Behavioural Economics Dan Ariely went viral in 2013, the industry has come a long way. What they call it might vary, but any company likely to survive in the world of travel tech, is doing data science in some form or other. It’s also widely agreed that the term ‘big data’ doesn’t really cut it.
Source: Eye For Travel
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