When the daylight hours are short, and temperatures plummet, very often people keep going by imagining their next trip, maybe even planning a short-break to weather the winter. You only have to look at the January travel promotions to see that this is one way for brands to personalise. ‘Personalisation’, and even ‘hyper-personalisation’, seems to be a strategic imperative for many travel brands in driving profits.
1. Making the most of the weather
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Source: Eye For Travel
3 ways to edge closer to destination personalisation