5 sirens that could signal the wrong kind of change

With rapidly changing markets and technology, leaders in every industry are advising: ‘Embrace Change’. The travel industry is no different.

But there is also the wrong kind of change. Not all responses to new demands are appropriate. Bain Consulting talks of strategic ‘Sirens’ vs ‘Lighthouses’ – many new airline strategies are less like ‘lighthouses’ and more like ‘sirens’, superficially alluring but misguided if pursued without broader strategic and functional alignment. Don’t end up on the rocks!

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Source: Eye For Travel
5 sirens that could signal the wrong kind of change

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