Jettisoning everything that has not proved it will make money is the route to survival in travel if financial markets are to be the judge. Above all, there is also talk about things getting better. This was made clear this month in the treatment of a whole clutch of industry majors – Expedia, Booking Holdings, TripAdvisor, Intercontinental Hotels and Hilton Worldwide – who announced predictably dire end-of-second-quarter trading results, and all saw their share prices rise.
Source: Eye For Travel
5 Travel industry majors: bleak numbers and the spin of hope