Quality content marketing and a strong social media presence can help brands to build a loyal customer base, while underpinning more effective sales and marketing funnels, according to EyeforTravel’s recent report, Converting the Customer.
Indeed, strong content not only helps raise awareness of a destination or particular brand, it also delivers clues about consumer intent that can then be used to build on marketing strategies.
So, on that note, here are some ways to deliver.
Source: Eye For Travel
6 ways to boost conversions with social savvy and quality content