Accor: going ‘ALL’ out to build a modern loyalty programme

Loyalty programmes of the past no longer hold value. In a panel discussion at EyeforTravel’s recent Digital Strategy Summit, Thomas Gmelch, Head of Travel & Mobility at Amazon Pay, summed it up nicely. “Those people that feel proud because they have a platinum card in their pocket are a dying breed. Instead, loyalty programme users today are looking for tangible benefits that enrich their day-to-day lives.”

Image: 
Article type: 
Channels: 

Source: Eye For Travel
Accor: going ‘ALL’ out to build a modern loyalty programme

Leave a Reply

Your email address will not be published. Required fields are marked *