Frontier Airlines announced a major new schedule this past summer – including tremendous growth at Denver, Colorado, where they are based. Most of the new Denver flights are competitive with United Airlines that operates a major hub in Denver, and which has dominated the airport for decades. So, in response to Frontier’s announcement, United President Scott Kirby used the term ‘natural share’ to signal that they would fight Frontier for share in Denver: Kirby vows United will achieve its ‘natural share’ in the city.
Source: Eye For Travel
Airline ‘natural’ share and is it fair?