High commission – room for competition! That was the maxim followed by Bidroom founders Michael Ros and Casper Knieriem five years ago when they spotted an opportunity to set up in competition with the online travel agents in the hotel room market. Speaking at the EyeforTravel’s Digital Strategy Summit in London last week, Ros said Bidroom was prepared for the shift from the ownership economy to the membership economy. Think of Bidroom, he said, as the Amazon Prime, Netflix, or Spotify of the travel industry.
Source: Eye For Travel
Bidroom gears up for membership economy battle