Western hotel chains are facing an investment crunch as the flow of Chinese investment seems to be coming to an end, forcing them to search elsewhere for growth funding. Chinese money has been funding real estate purchases, which well suited large operators’ ‘asset light’ model, leaving them to focus on managing. This pullback is coming at a time when chains are meeting heavy demands to respond to traveller preferences for electronic guest services and rolling out new concepts, such as Hilton Tru and a fresh ‘urban, affordable’ brand.
Source: Eye For Travel
Chinese cash crunch for hoteliers but tech still rising