Travel is a complex, high-anxiety purchase, say international consultants McKinsey. To prove it their report on How to Service Today’s Digital Traveller contains the staggering numbers that the average purchase journey for a single hotel room lasts 36 days and hits 45 touch points! What’s more the journey is distributed among search engines, the sites of intermediaries and suppliers and involves multiple devices.
Source: Eye For Travel
Data science & psychiatry: essential skills to make travel ‘less annoying’