& Alibaba: what a Double 11 act!

Getting the look and feel, tone of voice and aesthetic for the Chinese market has been a top priority for since it launched there five years ago, and earlier this week it was rewarded for its efforts.

The Utrecht-based company, that sells rail passes for Europe online, was one of five international companies chosen to make a presentation in the closing ten minutes of Double 11. Also known as Singles Day, Double 11, which takes place on November 11 – hence the name – is the annual online shopping bonanza hosted by Chinese e-conglomerate Alibaba.

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Source: Eye For Travel & Alibaba: what a Double 11 act!

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