Getting the look and feel, tone of voice and aesthetic for the Chinese market has been a top priority for Eurail.com since it launched there five years ago, and earlier this week it was rewarded for its efforts.
The Utrecht-based company, that sells rail passes for Europe online, was one of five international companies chosen to make a presentation in the closing ten minutes of Double 11. Also known as Singles Day, Double 11, which takes place on November 11 – hence the name – is the annual online shopping bonanza hosted by Chinese e-conglomerate Alibaba.
Source: Eye For Travel
Eurail.com & Alibaba: what a Double 11 act!