Finnair: ‘no business today can maintain the status quo’

In the airline business today, you cannot stand still. Esamatti Vuolle, who goes by the somewhat unusual title of ‘product owner’ at Finnair, knows all about that. He joined Finland’s national carrier six months ago and has been responsible for leading the global digital experience and strategy on Finnair.com. The Finnish carrier’s dot.com is currently responsible for approximately 25% of ticket sales and 56% of ancillary sales.

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Source: Eye For Travel
Finnair: ‘no business today can maintain the status quo’

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