Who wants sub-optimal revenue management? Certainly not us revenue managers! Increasingly, we aspire to total revenue management. It is easy to see why. As ancillary revenue approaches 50% of total revenue, we understand that the traditional RM system, built around the base rate or fare only, clearly is suboptimal. However, most travel companies today don’t properly manage ‘total revenue’.
Source: Eye For Travel
How AccorHotels is giving a bottom up boost to RM