How AccorHotels is giving a bottom up boost to RM

Who wants sub-optimal revenue management? Certainly not us revenue managers! Increasingly, we aspire to total revenue management. It is easy to see why. As ancillary revenue approaches 50% of total revenue, we understand that the traditional RM system, built around the base rate or fare only, clearly is suboptimal. However, most travel companies today don’t properly manage ‘total revenue’.

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Source: Eye For Travel
How AccorHotels is giving a bottom up boost to RM

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