How ‘agnostic’ Microsoft is marching into a brave new world

“There is no doubt that the hype exceeds the reality, but the reality is still profound,” says Stuart Greif, a senior executive at Microsoft who has his eye closely on how everything from AI voice-enabled search to augmented reality, facial recognition, chat bots and more will impact travel and hospitality. While he believes we may be some way away from the dystopian reality that the naysayers are predicting about the rise of artificial intelligence, Greif argues that in travel “the potential exists for a complete disruption of the current search and distribution paradigm”.

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Source: Eye For Travel
How ‘agnostic’ Microsoft is marching into a brave new world

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