Travel brands pour gazillions into tools and technology, but are they getting their message across in the right way? Remember a few years ago when digital experts from Facebook et al were predicting email was on its last legs? We haven’t heard that lately. Email is thriving primarily because companies are endorsing the channel.
Still, there is a good chance it will come as a shock to find that consumers are most likely to respond to emails! For choice, emails come consistently ahead of direct mail, mobile apps, social media, push notifications or mobile wallets.
Source: Eye For Travel
How email still has an edge