Busabout, one of the many brands under The Travel Corporation’s (TTC) umbrella, has spent the past 18 months in a strategic rejig to put its users at the heart of its brand strategy.
So, instead of paying to create content about the Busabout experience, the firm has shifted to a user-generated model. The goal, explains Busabout Managing Director Duncan Robertson, was to find a way to talk about the brand in a more transparent and authentic way.
Source: Eye For Travel
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