How OTAs are winning the direct booking battle in China

The findings of EyeforTravel’s latest Chinese Travel Consumer Report 2017-2018, which surveyed over 2,000 consumers, are bad news for the direct booking charge.

According to the report 77.5% of web bookings are made through an online travel agent website, rising to 81.2% for app bookings. Only 17.6% of travellers booked direct through a website, and 12.9% used the airline app. 

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Source: Eye For Travel
How OTAs are winning the direct booking battle in China

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