Hyper-personalisation: all talk but little airline action, says McKinsey

A stream of wake-up calls in McKinsey’s Travel & Logistics: Data Drives the Race for Customers report includes the dire fact that most major airlines struggle to provide customers with complete, easy to use digital services. Among the 25 major airlines it assessed,  ‘none excelled’.

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Source: Eye For Travel
Hyper-personalisation: all talk but little airline action, says McKinsey

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