The quest for innovation is an expensive overhead, but at JetBlue they’ve found a way for it to wash its face. The US low-cost airlines set up JetBlue Technology Ventures (JTV) three years ago, seeing thousands of start-ups with new ideas every year. Silicon Valley-based president, Bonny Simi, says: “JTV not only invests in startups, but also introduces them to JetBlue as a potential customer; our goal is to find a wide range of innovations that could enhance all aspects of JetBlue’s business and operations.”
Source: Eye For Travel
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