It's official: the era of personalisation has arrived

Just being a data-driven travel brand isn’t enough; companies need to reach new levels of personalisation to earn loyal customers. That was the message from Day 2 of the EyeforTravel’s annual Smart Travel Data Summit North America where the latest strategies on everything from profitable partnerships to personalised pricing were discussed.

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Source: Eye For Travel
It's official: the era of personalisation has arrived

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