Lonely Planet banks on influencers for the next leg of the journey

Since Luis Cabrera joined Lonely Planet in February 2019 as president and CEO it has been all go. Just a week into the post, and this household name in travel announced the acquisition of ArrivalGuides, which provides B2B content, marketing and booking services to the likes of Hilton, Eurowings and Rentalcars.

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Source: Eye For Travel
Lonely Planet banks on influencers for the next leg of the journey

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