Lost and found: how airline RM can make a comeback

When airline revenue management (RM) was in its infancy, decades ago now, it was highly strategic. It neatly ticked all the boxes that McKinsey & Company defines as the characteristics of an effective strategy. According to the global consultancy firm, strategy should be analysed through four lenses – financial performance, markets, competitive advantage, and operating model.

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Source: Eye For Travel
Lost and found: how airline RM can make a comeback

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