Priceline vs Booking – what’s in a name?

Words do hurt – despite the old adage. Priceline Group Inc. obviously thinks so, and has dumped that name to re-christen itself as Booking Holdings Inc. – taking the identity of the site, which is the main driver for its business revenues, and the one that is best known internationally. Major efforts to promote the change are going into place.

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Source: Eye For Travel
Priceline vs Booking – what’s in a name?

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