When 40% of your customers think your website and app lack clarity and half do not find it visually appealing, it’s time for an upgrade. That is exactly what Blacklane has been doing over the past 17 months.
EyeforTravel.com put some questions to Norbert Richard Meinike, Director of Marketing at Blacklane, to find out more about the thinking behind the six-figure rebranding exercise.
EFT: What were the main drivers for Blacklane’s recent rebranding?
Source: Eye For Travel
Q&A: tips from a top class reboot for Blacklane