RM & pricing: mere ‘accessories’ to the customer experience?

When the Ford Motor Company hired a furniture maker as CEO in 2018 analysts were unsurprisingly a little confused. But as an article in the 160-year-old publication The Atlantic suggests, the move by this century-old manufacturing company may, in fact, capture the spirit of the times. Its argument goes: “We don’t live in the age of the automobile, or even the age of the computer. We live in the age of user experience.”

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Source: Eye For Travel
RM & pricing: mere ‘accessories’ to the customer experience?

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