Today many airlines recognise the tremendous opportunity of personalised e-merchandising. Many are even looking to leading e-tailers for inspiration, and are trying to understand, for example, how they can engage with online customers as effectively as the likes of Amazon.
Airlines are asking the right questions. Shouldn’t they more fully exploit the variety of products and combinations of features arising from new ancillary services? How can they raise conversion rates and increase revenue through a more personalised approach?
Source: Eye For Travel
The marriage of RM & merchandising: a logical next step for airlines