Tours & activities and the quest for a simple user experience

Investment is flooding into tours and activities. You only have to consider the recent $484-million investment into Berlin start-up GetyourGuide. But you also only have to look at Google to understand that it’s also a tough area to crack. The search giant recently rolled back its Touring Bird experiment into its core travel group, and what happens next remains to be seen.

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Source: Eye For Travel
Tours & activities and the quest for a simple user experience

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