Viva ancillary! 5 ways to rethink the pipeline

Viva Aerobus, a growing Latin American airline, reports 41% ancillary revenue. Pretty impressive considering that when it comes to airline ancillary revenue, many carriers still receive closer to 10%. 

However, the chief executive of Viva Aerobus notes that many ancillary fees have a lifecycle – each new fee follows a typical S-curve in take-up rates. It builds exponentially as customers learn about it and begin to value it, but generally levels off or actually dips in popularity over time as it reaches maturity or as customers assess alternatives more fully. 

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Source: Eye For Travel
Viva ancillary! 5 ways to rethink the pipeline

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