Smart travel assistants such as OkRoger, Fineway and Claire provide customers access to easy-to-use travel planning, booking and management capabilities at a comparatively low price. They combine the benefits of the online travel agents (OTAs) and metasearch engines, namely simplicity, speed and availability, with the reliability and management of professional travel planners. The combination of high service levels and low price, achieved by state-of-the-art AI systems, data-gathering capabilities and customer interfaces, makes them very attractive.
Source: Eye For Travel
Watch out OTAs, here come the low-cost, service-driven smart assistants