When marketing and RM walked into the sunset

Marketing and revenue management (RM) sometimes seem to work at cross-purposes. Yes, their objectives are largely aligned around long-term revenue gains but they may focus at different points in the traveller purchase funnel and may also have different time horizons. These somewhat different perspectives can cause conflict.

Let’s first take a closer look at how typically the two functions differ.

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Source: Eye For Travel
When marketing and RM walked into the sunset

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