Why the customer journey is inseparable from the online experience

One of the biggest challenges facing luxury brands is becoming and staying relevant for a new generation of clients. Bain & Co. predicts that consumers under the age of 35 will account for more than half of the global personal luxury goods market by 2025. Meanwhile, Chinese consumers, who currently make up a third of that market, are expected to account for almost half by 2025.

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Source: Eye For Travel
Why the customer journey is inseparable from the online experience

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