Good travel brands are always thinking about their customers and how to create memorable and pleasant experiences. But aside from not creeping them out, what many need to do more of, according to the experts speaking at day two of the EyeforTravel San Francisco Summit, is share and interpret the data in a broader context. In doing so, they will empower users to get even more out of their travels.
Source: Eye For Travel
Why true customer loyalty requires smart data sharing