Why Wyndham puts experience before loyalty

Don’t put the cart before the horse is Wyndham’s approach to loyalty and this means ensuring than putting the loyalty the guest’s end-to-end experience is one to remember and cherish. As Eliot Hamlisch, SVP Worldwide Loyalty & Partnerships at Wyndham Hotels and Resorts, puts it, a guest isn’t going to return to a property for the loyalty programme!